Martial Arts & BJJ Academies, Trial Conversion & 90-Day Retention Automation

Independent martial arts and BJJ academies with 50-300+ active members, currently tracking attendance on paper or a basic check-in system with no automated follow-up. Find them via Google Maps searches for 'BJJ' or 'martial arts' plus a city name, local martial arts Facebook groups and forums, and academies already running Google Ads for trial signups (a strong buying signal - they're already paying for leads and will care immediately about a tool that measurably improves what happens to those leads after they show up).

Front-desk staff check in every student to every class, building a real attendance history per person. The system watches two windows that predict almost all churn and conversion outcomes: the trial period (where attendance pace predicts conversion likelihood) and the first 90 days of membership (where dropping under roughly 4 classes in 30 days predicts an 80% cancellation risk). When a student's pattern crosses one of these thresholds, an AI-personalized message goes out automatically, referencing their actual attendance and progress rather than a generic template, timed to the moment it's most useful: a gentle nudge if a trial student hasn't booked yet, a conversion push with a real offer 2 days before the trial ends, an at-risk check-in the moment a new member's attendance drops, or same-day congratulations on a genuine belt or stripe milestone.

Staff can log a personal outreach at any time, which suppresses the automated message for that student so the system never stacks a robotic text on top of a real conversation that already happened.

The attendance-pattern logic itself is simple and reliable from day one; the part that needs a short supervised period is message tone, since a message that reads as genuinely personal versus one that reads as surveillance is the entire difference between this working and annoying members. Expect to tune the danger threshold and offer wording during the 2-week pilot to match this specific academy's normal attendance rhythms (a twice-a-week kids program has a very different baseline than a daily-training adult program). Academies running this report catching at-risk members while there's still something to do about it, and closing meaningfully more trial students by following up at the actual moment attendance signals a decision is being made.